Daily gourmet coffee drinkers
make up 17 percent of the US
adult population.
According to the 2008 National Coffee Drinking Trends market research study, Americans are drinking less coffee this year. Overall daily coffee consumption of adults eases from 57 percent of adults last year to 55 percent.
But more Americans are drinking gourmet coffee than ever before - 17 percent of adults drink espresso-based beverages, like lattes and mochas, daily. Last year, it was 14 percent.
Conducted by The National Coffee Association of USA, an Internet and telephone poll collected responses of over 6,000 American adults in January and February 2008 to compile the NCDT survey.
Preliminary data was released at the NCA's annual convention in Florida on Saturday. Here is a table created by yours truly of the preliminary data given:
The full data report will be published in May.
But more Americans are drinking gourmet coffee than ever before - 17 percent of adults drink espresso-based beverages, like lattes and mochas, daily. Last year, it was 14 percent.
Conducted by The National Coffee Association of USA, an Internet and telephone poll collected responses of over 6,000 American adults in January and February 2008 to compile the NCDT survey.
Preliminary data was released at the NCA's annual convention in Florida on Saturday. Here is a table created by yours truly of the preliminary data given:
Americans' Daily Coffee Consumption by Age Group, 2006-2008
|
| % Daily Coffee Consumption |
||
|---|---|---|---|
| Age Group | 2006 |
2007 |
2008 |
18-24 |
31% |
37% |
26% |
25-39 |
47% |
44% |
47% |
40-59 |
|
61% |
|
60+ |
|
74% |
71% |
The full data report will be published in May.
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