Wednesday, April 2, 2008

Wal-Mart to make coffee line

Wal-MartWal-Mart, the world's largest retailer, will start selling six different coffees under the Sam's Choice brand in the US in April.

Wal-Mart will offer its customers the coffee experience in a 10- to 12-oz. bag for $5.88. By comparison, Starbucks 12-oz. bags of coffee costs between $7-$10 and Folgers Gourmet Selections 11-oz. bags of coffee cost between $8-$10.

The Sam's Choice brand of coffees will include an organic decaf coffee, fair trade certified and Rainforest Alliance certified coffees. Wal-Mart realizes that consumers are growing more and more environmentally and socially-conscious these days, so offering these coffees helps the consumers give back by purchasing sustainable products.

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